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 September
1, 2003 — Discovering Artists has teamed up
with Decent Xposure (www.DecentXposure.com)
to bring you an in-depth look at the new Decent Xposure
Compilation CD, which features 12 unsigned artists including
Ari Hest and Pete Schmidt Band.
For the next six weeks, we will be talking to the artists
on the album, giving you the inside track on them, and
giving away FREE CDs in a series of contests.
In exchange for promoting the CD, our site logo has
been printed on 15,000 copies of the album. Yes, we're
just a tad excited about it!
More than this...we believe in the partnership, and
in the album. We're eager to spread the word about the
artists you love, and give you the chance to hear more
singers that are worthy of your time.
When two young and hungry record executives get together
to brainstorm about their respective side projects,
the idea for a new venture is bound to result. Such
is the case with Decent Xposure, which was just released
by Cari Gelber and Ben Hordell of Everfine Records,
the label that launched the very successful college-touring
band O.A.R. Cari also manages Oval Opus and Ben is a
consultant for the Low Life.
The idea behind Decent Xposure is to cross-promote
its artists in each home market represented. Armed with
a retail and street team distribution plan, Decent Xposure
has carefully selected bands that are touring regionally
and gaining new fans every day, with hopes that the
individual fan base of each will grow and compound rapidly.
The initial pressing of 15,000 CDs will be divided among
the artists and used as promotional tools at college
campuses, concert venues and retail outlets. But you
don't have to go to a concert to get the CDs because
we've got a few copies of the album and we'd like you
to have one!
So now that you understand all the technical stuff,
here are the 12 artists that make this CD worth a listen.
1. Ari Hest (New York, NY) arihest.com
2. Oval Opus (Cincinnati, OH) ovalopus.com
3. Pete Schmidt (Atlanta, GA) peteschmidtmusic.com
4. The Low Life (Washington, DC) thelowlife.net
5. Ingram Hill (Memphis, TN) ingramhillmusic.com
6. Mer (Chicago, IL) merplay.com
7. Brendan Breen (Cleveland, OH) brendanbreen.com
8. Good Brother Earl (Pittsburgh, PA) goodbrotherearl.com
9. Julius Bragg (Kalamazoo, MI) juliusbragg.com
10. Ordinary Peoples (Columbus, OH) ordinarypeoples.com
11. Averi (Boston, MA) averimusic.com
12. Melbourne (Raleigh, NC) melbourne-hq.com
Make sure you check the site each Monday for new updates
and CD giveaways. Next Monday, we will tell you all
about our first contest. We are pleased to offer you
this opportunity!
In Tune,
Dan and Kristen
In addition to managing Oval Opus,
Cari Gelber handles tour marketing and event production
for Everfine Records. She has a marketing degree from
Pace University, where she supplemented her studies
by getting involved in the music industry on many levels,
including starting her own booking agency, CMG Artists.
Gelber has also written for MTV.com, was Street Team
Coordinator for Takeoutmusic.com, and did college promotions
for Elektra Records. Her career in the business began
as a freshman in high school, as an intern for the Red
Hot Organization, a non-profit record label that donated
its proceeds to AIDS charities.
Ben Hordell handles street team coordination,
lifestyle and youth culture marketing, and radio promotion
at Everfine Records, where he began as an intern and
regional promoter for O.A.R. Having graduated from Miami
University with honors in management and marketing,
Hordell also started his own business during college,
Miami Music Promotion. His career started at the age
of 14 by helping to promote local and regional bands,
subsequently becoming a street rep for It’s a
Gas Marketing and Takeoutmusic.com.
Related Articles:
Discovering Artists to Give Away Free Decent Xposure
Compilation CDs:
Six-Week Promotion Launches
Decent Xposure Compilation:
Week Two — InGram Hill, Good Brother Earl, Ari
Hest
Decent Xposure Compilation:
Week Three — Oval Opus, Averi, Julius Bragg
Decent Xposure Compilation:
Week Four— The Low Life, Brendan Breen, Ordinary
Peoples
Decent Xposure Compilation:
Week Five — Pete Schmidt, MER, Melbourne
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